A little 411 on Buckle

A little 411 on Buckle

So, if you haven’t noticed, I’m currently posting a lot of photos with clothes from one of my favorite stores: Buckle. They approached me about taking some pictures with them for social media and the project has been an absolute blast. One of my favorite brands they carry is Free People — which yes, that brand can be a little pricy — but you get one-of-a-kind statement pieces that you’ll wear for the rest of your life. (Every time I post a photo with a Free People item on, people  DM me about where to find the item.)

But back to Buckle.

The company started in Kearney, Nebraska in 1948 as a men’s clothing store (with a completely different name) and then it evolved to what it is now. When I first moved to Nebraska, I noticed how incredibly proud people are of the fact that this huge retailer is Nebraska bred. The store I go to at Gateway Mall is always busy and items there (especially the ones I want to wear) seem to literally fly off the shelves every day.

I started shopping more at Buckle because of my experience with one person: their store manager and personal stylist Amber Gutherless. My first time there, she helped me find some amazing tops and somehow she picked up on my style in seconds. I loved everything she put in my dressing room and still to this day, I wear the pieces she styled for me 2 years ago on the regular.

I kept shopping there because of how consistent my experience was in the store. Another manager named Claire Vrbka joined Buckle’s Gateway locations and she too, gave me the same expert advice on what to wear every time I came in. Even she would put together 10 different outfits and I decided to buy none of them, she still gave me the great customer service they’re known for.

Get the Styles

If you ever walk into the store at Gateway Mall, you’ll notice the employees there all give this type of customer service and they are excellent at selling product because they all have a deep love for fashion and want to share that with others. To them, they aren’t selling, they’re just giving you a personal style session and making you feel fabulous in the process and if you buy something, great! If not, chances are you WILL come back because they helped you hone in on what your personal style is.

I don’t know of too many other mid-level national retail stores that give this type of customer service and expertise and also, sell tops and jeans under $100. Obviously if you’re buying a $800 suit or a $400 pair of shoes, you’re paying for a level of customer service with that price point and you’re definitely going to get it. But at Buckle, even if you’re searching for a pair of shoes on a budget of $50, someone there will help you find something you like and can afford.

Their entrepreneurial spirit and passion to help anyone who walks through their door is really the reason I wanted to work with them and be tied to their brand. I believe in the way they build up the people who work there as well. Many of their store managers started working there in college part-time, but found greater opportunities in the company and decided to make Buckle a career. Did I mention this company started in Nebraska? 🙂

Now that you know a little bit more about them and who they are, definitely consider paying them a visit.  Every week, I’m shooting outfits with their photographer Emily Jessen (who is amazing)  and every week, you’ll see those outfits right here on my site and Ill tell you where to order them. Or if you’re in Lincoln, the stylists at Buckle can help you get ’em straight to your door (find their names below). A purchase with them is definitely one you can feel good about since they’re a rad company who builds people up and sends the love right back to you through customer service…So take advantage of their style expertise right in your back door.
Happy Shopping!

I’m always ready for my next great adventure. If you want to get in touch with me, hit me up!


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